I’m briefly stuck in the 1970s before I get back to jellying a salad in the 1940s because I’m fascinated by this advertisement for Savlon from Woman’s Weekly Magazine of 5 September 1970:
“Because boys are boys they get cuts and grazes and scratches more often than you’d thought possible.
Girls are not much better either.
Nor is Dad.”
There’s no mention of a woman getting cuts, grazes or scratches, because that wouldn’t be right and proper would it? A woman doing anything physical or rough in 1970? Perish the thought! So it got me thinking: The casual sexism of 45 years ago is shocking now. So what from now will be shocking in 45 years time? In 2060 will they shake their heads in wonder, shock and disgust at how over-sexualised all our advertising is? Today will definitely seem a strange place in the future.
Here’s a tube of Savlon now:
Interestingly we also now tell people (who we refer to as ‘consumers’):
Hazards and Cautions
FOR EXTERNAL USE ONLY.
Do not use if you are allergic to any of the ingredients. Cetostearyl alcohol may cause local skin reactions. Parahydroxybenzoates may cause allergic reactions (possibly delayed).
Keep out of the reach and sight of children.
Do not store above 30ºC.
Do not use after the expiry date shown on the end of the tube.
You must be at least 16 years old to purchase this product.
This is a medicine; Consult your doctor or pharmacist if you have an underlying medical condition, are taking any other medication or complementary therapy, or if symptoms persist.
Seek advice before using if you are breast feeding, pregnant, planning to become pregnant, or suffer from allergies.
Keep all medicines out of the reach of children.
Also contains: Cetostearyl Alcolhol, Liquid Paraffin, Methylhydroxybenzoate, Propylhydroxybenzoate, Perfume, Purified Water.