Man and His Needs

“In matters of fashion it is the ladies and not men who are slavish conformers.”

The Wide World Magazine - December 1955
The Wide World Magazine – December 1955

Man and His Needs; What a wonderful title for this series by “The Captain” in December 1955’s The Wide World Magazine. As the title page says:

“The Editor is willing to consider Articles illustrated with curious or remarkable photographs, and also Stories of Adventure. These must be STRICTLY ORIGINAL AND TRUE IN EVERY DETAIL.”

Here’s what “The Captain” expressed on the subject of Paris being a centre for male fashion:

“In matters of fashion it is the ladies and not men who are slavish conformers. The ladies, as long as bank balances stand the strain, will dance to any new tune fashion creators care to play. Men, always accused of herdlike cowardice re clothes, do not conform to this or that latest dictate of design – they may seem to stick to the same old routine of shapes and quiet colours, but there are many subtleties of change over a period of, say, ten years. Most men buy a suit to last.”

And here’s the classic line:

“The more money a man can afford to spend on clothes, the more he will pay for durability. The more money a woman can spend on clothes, the more frequently she is likely to replace her wardrobe.”

Man and His Needs - from The Wide World Magazine - December 1955
Man and His Needs – from The Wide World Magazine – December 1955

The mere idea of anyone buying clothes for durability now might be seen as a bit of a joke in today’s throwaway society. Do you buy everyday clothes expecting to wear them for more than a year or two?

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